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2009-12-15
Brand Upgrade and Rhymebus Transformation (published on Ability Magazine)

RHYMEBUS catches LOHAS sport opportunity to promote inverters for wider applications through industrial alliance.



RHYMEBUS Corporation is a professional manufactures of AC induction motor controller, and the relevant system integration and design. As long as the industries that applies energy or motor tools, they are thee potential clients of the exquisite technology and service of Rhymebus. The industries vary across hoist, derrick control, air conditioners and pumps in a plant. Moreover, the stability of plastic processing machine can be enhanced after the installation. All in the sudden, the booming demand of inverters has become rampant in the market.
 
Brand Experience
With guidance and assistance of consultants, RHYMEBUS Corporation understands the raw materials can’t be completely controlled, for example IC is from foreign companies. In order to meet the delivery requests from customers,spare parts inventory causes great burden on cost. In addition, engineer employment and training should be considered. It’s because inverter engineers need professional integration, which averagely takes 3 years of training before a qualified engineer is able to contribute any output value. We still train our employees to support technical research and development. Comparing with Domestic market, foreign inverter markets are generally controlled by major minority goupslike TECO and DELTA in Taiwan, Siemens, Mitsubishi and TOSHIBA. Nevertheless, Rhymebus takes the ground for the unique technologies in customization. By contrast, large companies manufacture the standard for mass production, the productsare less flexible, Rhymebus, however, grant its competitive advantages by fulfilling their customer special demands.
 
We have dedicated our own design with textile industry. It is very important to combine with industries. In addition, we also guarantee the differences of the efficiency and cost reduction after installing inverters. Therefore, it becomes more important for rubber and plastic processing industry using plastic injection. We not only put emphasis on channelexpansion, but also devote to after-sales services and service locations.
 
Free Sample and Good Reputation
With the business expansion, we realize that customers care more of product We can put the mullion worth machine at customer’s plant for almost a year and let them use cost-free. When it has no problems, we will start to deal with the order.
 
Our business becomes more and more prosperous and successful. Even many international plants make up strategy alliance with us. In other words, owing to energy soaring, energy industries from wind power to solar energy will require our core technologies. Due to energy soaring, all employees expect to push RHYMEBUS as international brand.
 
Successful brand management is overall. Fulfilling the brand spirit will be more important. We establish the internal culture, and transfer from intuition thinking and trial business model to strategy development and market-oriented management. Furthermore, developing the enterprise vision, proposing the enterprise mission, studying the market and trend, analyzing advantages and disadvantages as well as working out business strategy, which resources are efficiently used to control a turning point of carbon reduction, is a stepping-stone to success for us.

 
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ADD:No. 17, 33rd Road, Taichung Industrial Park, Taichung, Taiwan 40768 
TEL: +886-4-23595237 FAX: +886-4-23595235 E-mail : inverter@mail.rhymebus.com.tw
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